Rewind looks back at the past, from which it takes inspiration, with a feeling that is not only nostalgic, but rather a tribute to the stories that have identified the Italian culture since the 80s and the 90s.
Rewind introduces a fresh new eyewear collection with iconic, retro-inspired shapes that do not quote the past in a predictably way, but, on the other hand, draw from that experience a lesson of design and emotions travelling through time and living again today in the content and designs of the models that make up the brand.
The collection pays tribute to the 90’s: under the watchful eye of the present, iconic forms of Italian culture and Made in Italy have been re-interpreted.
Important profiles are re-evaluated, with a preference for the havana tones that dominated in those years: classic, colorful, stained, they dressed the faces of those who wore them.
These were matched with fresh crystals, pearl and pastel colors which shades from blue to red, from green to caramel, which give strength to the models, and bring them closer to a contemporary look.
The names that identify the models are inspired by the suggestions of time, and, starting from the idea of mechanically rewinding a tape of images or sounds, it opens a scenario of poetic and imaginative visions in which everyone can place their own memory.