Rewind / about

REWIND was born from the desire of Patrizia Puliti and Paolo Corraddossi to use their experience in the optical industry to give birth to a new adventure, made of personal knowledge, memories, travels, events and episodes of shared life.

"Rewind is like rewinding the tape of our life" - it is from this reflection that the name was born.the idea for this new project, whose inspiration comes exactly from the idea of rewinding that temporal tape that runs through the life of each of us, and brings in the present memories that will live also in the future.
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Strengthened by 30 years of experience, both in the field of eyewear production and in the research and development of independent eyewear brands, the impetus for the birth of Rewind also comes from the place of their first meeting, which took place in the early '90s, at Italian Style, an eyewear company based in Florence, which is still remembered today for its important contribution to the optical sector in those years.

The glossy images, the colorful memories, the fascination, and the seduction for a period that has left a lot in cultural and design content, represent today the starting point to rewind an experience (hence, Rewind) and re-propose it according to one's own personal vision.

With the birth of Florence Distribution, which took place in 2013, Patrizia and Paolo began their independent path in the international eyewear industry, starting from Florence, their hometown.Rewind represents today the natural evolution of that perfect collaboration born many years ago, and renews an enthusiasm never lost for the adventures of life.