Rewind / about

REWIND was born from the desire of Patrizia Puliti and Paolo Corraddossi to use their experience in the optical industry to give birth to a new adventure, made of personal knowledge, memories, travels, events and episodes of shared life.

“Rewind is like rewinding the tape of our life.”
From this thought, the name — and the idea — of Rewind were born.
A reflection on time, memories, and emotions that continue to shape who we are.
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‍Rewind is a journey through time.
It looks back at that invisible tape that runs through our lives, connecting past and present, reviving moments that still inspire the future.

With over 35 years of experience in eyewear design, production, and the development of independent brands, Patrizia and Paolo have built a story rooted in authenticity and passion.

Their paths first crossed in the early ’90s at Italian Style, a Florence-based eyewear company still remembered for its innovative contribution to the industry of that era.

The glossy imagery, bold colors, and magnetic charm of the ’90s — a decade rich in culture and design — now form the creative foundation of Rewind.
An experience to be rediscovered, reinterpreted, and lived again through a contemporary lens.

In 2013, with the creation of Florence Distribution, Patrizia and Paolo began their independent journey in the international eyewear scene.

‍Rewind represents the natural evolution of that shared vision —
a tribute to time, to memories, and to an enduring enthusiasm for life’s adventures.