Rewind / about

REWIND was born from the shared desire of Patrizia Puliti and Paolo Corraddossi to transform their long-standing experience in the optical industry into a new, personal adventure — shaped by memories, travels, encounters, and moments of life lived together.

“Rewind is like rewinding the tape of our life.”
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‍From this thought, the name — and the vision — of Rewind took shape:
a reflection on time, memory, and emotions that continue to define who we are.

Rewind is a journey through time.
A return to that invisible tape running through our lives, where past and present intertwine, and where memories remain a constant source of inspiration for the future.

With over 35 years of experience in eyewear design, production, and the development of independent brands, Patrizia and Paolo have built a path rooted in authenticity, expertise, and passion.

Their professional journeys first crossed in the early 1990s at a Florence-based eyewear company, still remembered for its innovative contribution to the industry.
The bold aesthetics, glossy imagery, and vibrant colors of that decade — rich in culture and design — now form the creative foundation of Rewind.

An experience to be rediscovered, reinterpreted, and lived again through a contemporary lens.

In 2013, with the creation of Florence Distribution, Patrizia and Paolo began their independent journey on the international eyewear scene.
Rewind represents the natural evolution of that shared vision — a tribute to time, to memories, and to an enduring passion for life’s adventures.